Pymwymic (Put Your Money Where Your Meaning Is Community) has teamed up with food multinational Kersia and Agtech investor ADM Capital in a Series B round for Connecterra. This solid consortium has set the ambition to disrupt the traditional dairy industry with the company’s Artificial Intelligence platform. With a round of €7.8m, this investment is the largest Series B ever done for a European livestock tech company.

The dairy industry is not particularly known for its positive footprint on our earth. Too much greenhouse gas emissions, over usage of antibiotics and maltreatment of animals. Not to mention the 450 million small-holder farmers in developing countries who depend on their livestock to make a minimal living. Yet, according to both the FAO (Food and Agriculture Organization of the United Nations) and the EAT-Lancet Commission (37 world-leading scientists on food, planet & health) consider dairy to be a fair part of human diets, both from a health and a sustainability point of view. So how should we make this happen?

Zero hormones and half the antibiotics

Amsterdam based Connecterra, with its AI technology, is tackling the challenges in today’s agriculture head on. Connecterra’s solutions are built to make farming more efficient, support food safety, reduce greenhouse gas emissions and facilitate regenerative agriculture.. The technology behind Connecterra, is being used to create sustainable farming models that have demonstrated elimination of hormones and up to 50% reduction of antibiotic usage. In addition, Connecterra will keep pushing to support small-holder farmers in developing countries, empowering them to increase their productivity and allowing them to earn a decent living wage.     

Large players set to spread the drop in the ocean

Over the past few years, the company has built proof points of its value-add to dairy farmers. Research performed by amongst others Wageningen University & Research show promising results in productivity increase, detection of health issues with cows and reduction of the use of antibiotics. The adoption of its solutions by industry giants such as Danone, Bayer and Kersia, puts a further stamp of approval on Connecterra’s solution and we can only hope that this is the beginning of an industrywide transformation.

A portfolio of companies transforming the way we eat

This funding round will equip the company to grow its presence in leading dairy regions such as Europe, North America and New Zealand. Connecterra is becoming part of a portfolio of impact companies in Pymwymic’s Healthy Ecosystems Impact Fund. Pymwymic is a frontrunner in impact investing for over 25 years, with a portfolio of several food and agriculture related investments. The Healthy Ecosystems Impact Fund is backed by both Pymwymic members and institutional investors, Van Lanschot Kempen and a.s.r. “

“We invest to re-design a food system which is healthy and sustainable. We look forward to support Connecterra in playing their part in this transition.” Rogier Pieterse, Managing Director, Pymwymic

About Pymwymic

Founded in 1994, Pymwymic is the “Put Your Money Where Your Meaning Is Community”, a co-owned organisation of European wealth holders who take a frontrunner role in the transition towards investing with care for people and planet. A community that consists of over 150 individuals, families, entrepreneurs and angel investors of different backgrounds, ages and nationalities. We currently invest through the Pymwymic Healthy Ecosystems Impact Fund, a venture capital fund for companies that seek to conserve and restore our ecosystems, with a specific focus on sustainable food systems. By combining our knowledge, passion and money, we bring credibility to the impact investing industry and continuously push for higher standards until investing with care for people and planet is the new norm. Questions or interested to join our cooperative? Contact:

About Connecterra 

Connecterra’s mission is to empower farmers of all sizes to increase the productivity of their farms, while reducing the impact of farming on the planet. The company operates a predictive intelligence platform that uses machine learning to provide farmers and industry stakeholders with insights that directly impact farm and value chain efficiency. Connecterra is headquartered in Amsterdam, The Netherlands and operates in 16 countries. 
Read Connecterra’s official press release here.