About us

Spark a new normal

In our view, current business practice is too often harmful to its environment. CO2 emissions, pollution, resource extraction, deforestation, poor working conditions, child labour and the list continues. How did we end up here? We believe the current economic paradigm of solely maximising shareholder value, is broken. And we intend to mend it step by step, by showing how it can be done differently.



    Managing Director


    Investor Relations & Business Development


    Investment Manager


    Investment Manager


    Investor Relations


    Investor Relations & Communications


    Investment Analyst


    Investment Analyst

Challenging the status quo

By building proof points of solid financial returns and positive impact for people and planet, we bring credibility to the impact investing industry and will strengthen our call for action towards conventional and institutional investors. To keep pushing the impact industry forward we will keep innovating. As practitioners, we deal with the day-to-day challenges of impact investing. The more we do, the more we learn. This allows us to challenge the status quo and develop new norms and practices. We want to share our how we work, being brutally transparent about the day-to-day challenges. This way, we hope to pave the way for others to follow our footsteps.

We aim to keep raising the bar

We have bold ambition, but everything we do is work in progress. We set to change an industry by investing in companies who transform the industries they operate in. We invest in companies who are disrupting centuries old production models, creating new markets for sustainable practices and developing never-seen-before technologies. We are sure we cannot get it right at the first go. But with every euro invested into impact, we are moving in the right direction.

Our Board

  • Jan van Oord

    Chairman of the board

  • Stephen Brenninkmeijer

    Board member

  • Frank van Beuningen

    Mission and Values Guardian

  • Jenny Elissen

    Mission and Values Guardian

  • Matthijs Roest Crollius

    Mission and Values Guardian

  • Edmond Hilhorst

    Board member

  • Astrid Leyssens

    Board member

  • Alexandra Korijn

    Mission and Values Guardian


Pioneers Fund: 1994 – 2002

Pymwymic was founded when 30 pioneers started to invest with the 3Ps: People, Planet, and Profit. Back then, this type of thinking was completely new and untried. Eighteen investments were made in unknown but visionary technology (e.g. lithium batteries, ethical waste management, biodegradable plastic) with the most noticeable: bringing Ben & Jerry’s to the Benelux. The Pymwymic pioneers include Frank van Beuningen, Eckart Wintzen (Origin), Jan Willen Nieuwenhuys (Fair Capital Partners) and Jan Oosterwijk (The Body Shop).

Matchmaking Platform: 2002 – 2008

As the fund progressed, the pioneers realized that these ‘first-mover’ companies were in need of more patient capital with a long-term outlook. Coming from multi-generation family businesses, they understood the concept of steward ownership. They decided to become an open collective, a community, building awareness and matchmaking people to businesses. The Pymwymic group grows to about 120 investors, and they together fund 7 additional companies.

Investors Club: 2008 – 2016

In 2008, with the global financial crisis creating massive interest for a more ethical way of investing, Pymwymic relaunched as a strong brand to inspire change. With the help of Margaret van Beuningen- McGovern, Pymwymic sparked and nurtured the growing movement of impact investing. The Impact Days conference was launched and frequent other gatherings supported the growth of a strong community of impact-minded wealth holders. In this period, Pymwymic continued to scout impact investing deals, 34 additional investments were made by members of Pymwymic.

Pymwymic Impact Investment Cooperative: 2017 onwards

After more than two decades inspiring change and raising awareness, we also came to realise that creating awareness is not the same thing as creating alternatives. We felt that ‘playing amongst the big boys’, is the best way to really move the needle of an industry. Hence, in 2017, we transformed into an Impact Investing Cooperative through which impact investments are done. By showing how we realise solid financial returns when investing in transformative mission-driven companies, we’re motivating the entire industry to act more responsibly. Over 25 years down the road, our co-owned organisation is still driven by the mission to spark a new normal: investing for people planet and profit.

A word from our Founders

When we together re-launched Pymwymic in 2009, it was from a conscious decision to invest our capital to solve core systemic issues in the world. For us (having met at an investors’ conference; married just before the global crash) we actively choose to invest our resources into building the awareness amongst wealth-holders of what conscious capital could achieve, and through this, bringing more investment to impact entrepreneurs. In the 10 years we joyfully co-lead Pymwymic, the opportunities and awareness of impact came to scale. And with it, the Pymwymic community grew strong – thousands of investors educated; a core Pymwymic membership of hundreds; the impact capital invested grew by 33%, investing in 30+ solutions-based companies. This is our deep satisfaction, that Pymwymic has truly helped to ‘build the field’ of impact.

As we began together to think about next steps, we were joined in our ‘founders’ journey’ by a strong Board, and by two important and rare partners, Omidyar Network and Blue Haven Initiative. We are grateful to these friends, who helped us envision – and fund – a next-era transition for Pymwymic. Together, we did this by creating a new entity that is core to what has always been the heart of Pymwymic: a cooperation. This matches not only the spirit of Pymwymic’s past 24 years, but what we believe is the spirit of the future – interconnection, and multi-stakeholder cooperation. We believe the Impact Coop will keep Pymwymic true to her mission, and can support the investors’ community for generations to come.

The new Pymwymic Impact Cooperative launched in 2017, with members as shareholders, and community supporters. The new structure accomplishes three of the goals we set for our ‘founder transition’:

• Self-sufficiency. Like the impact companies we help fund, the Coop ownership model allows Pymwymic to grow into financial self-sufficiency, and with eventual profit, to donate to support Pymwymic’s continued field-building efforts.

• Self-empowerment. The Impact Coop is member-led, and activated. Members organize diligence groups, host events, and welcome other members. A professional team supports these efforts.

• Welcome to new partners. The Impact Coop also provides opportunity to welcome and work together with visionary institutional partners, to together scale our impact. It will take all of us to create these global solutions.

Please read more about the Pymwymic Policies and Philosophies core to the Impact Coop here.

As a couple, our era of supporting and scaling this wonderful 24 year-old Pymwymic community was built on a continuum of early pioneers – and the Impact Coop is a part of this continuum, bringing forward the core mission and legacy, evolving to meet new challenges.

We remain on the Board, and are also active as shareholder members – and look forward to working with other Pymwymic members, across generations and countries, to make impact.

To those interested enough to read thus far, we would ask: what is the meaning of your money?

Pymwymic welcomes you to join our efforts. And we look forward to seeing you on the journey.



our purpose is greater than ourselves


confidentiality and discretion is core to our work


we move forward and learn while we go


we welcome newcomers and embrace diversity


we believe we can achieve more together


trust us to be fanatically open and transparent